CONTENT OPERATIONS SPECIALIST FOR COUPONS.COM
2023 - Present
At Atolls, I write and optimize retailer landing pages for ecommerce brands of all sizes on Coupons.com.
My work centers on identifying and communicating each retailer's savings opportunities, including coupon codes, rewards programs, seasonal sales, and store policies. Beyond listing offers, I guide shoppers on how to use each opportunity to their advantage and help them decide which option will actually save them the most money.
I use research, testing, and insight from our retailer partnerships to keep pages accurate and current. I also conduct keyword research and monitor KPIs like SERP rankings, traffic, CTR, and revenue. I use that data to refine my content for clarity, accuracy, and brand alignment, balancing user experience with search-driven strategy.
I started as a Junior Editor writing for CNN Coupons, Business Insider Coupons, and Coupons.com, guided primarily by on-page SEO. After I was promoted, the company shifted its focus to Coupons.com exclusively, and AEO and GEO became central to our strategy.
SELECT WORK FROM MY ROLE
Browse through a selection of retailer landing pages I’ve written. These pages exemplify my ability to write valuable content that can achieve organic reach through targeted keywords and search query insights for on-page SEO, AEO, and GEO.
In 2026, I participated in a number of the company’s new initiatives, including brand marketing research and Reddit community engagement. I also participated in pitching, writing, and editing for the company’s new blog, The Clip. In the first article I wrote for The Clip, I reflect on my first year as an Editor.
WORK WITH A HIGHLY SKILLED CONTENT WRITER
My goal is to use my skills in content writing and digital marketing to create engaging content that draws readers in and encourages them to make sales. I have developed my writing skills through my experience as a marketing content writer, language instructor, and linguist.
Send me an email or message me on LinkedIn to learn more about how I can add value to your company.