CONTENT OPERATIONS SPECIALIST FOR COUPONS.COM
2023 - Present
At Atolls, I create and optimize retailer landing pages for Coupons.com.
I write and edit copy that highlights savings opportunities, such as rewards programs, credit card perks, and sales. I incorporate targeted keywords and search query insights for on-page SEO. Using our content resources and partnerships with retailers, I also update the coupon codes, deals, and other promotions on the landing pages, ensuring they remain up to date.
My tasks also include keyword research and monitoring KPIs such as SERP rankings, traffic, CTR, bounce rate, and revenue. Using this data, I edit my content for accuracy, clarity, value, and brand alignment, balancing user experience with search-driven strategy to deliver shopper-friendly, highly visible pages.
SELECT WORK FROM MY ROLE
Landing Page Copy for Zenni Optical
For Zenni, I documented savings opportunities, including seasonal sales, promo codes, and special discounts such as “buy one, get one” offers. I explained the brand’s policies on returns, refunds, and warranties for eyewear, and outlined multiple ways to reach customer service.
The copy was structured to guide users step-by-step in finding and using Zenni’s deals, while also being optimized for search visibility by aligning with popular keyword searches and frequently asked user questions. The layout uses subheaders and keywords such as to help each section show up in search.
Landing Page Copy for Groupon
For Groupon, I identified ways users can save at Groupon. I wrote concise copy that explains how to find and apply promo codes or email-subscriber discounts. My copy also covered customer service channels and policy notes on refunds.
Everything is laid out in a scannable format with clear headings and bullet points so visitors can quickly find what they need while also ensuring the copy incorporated relevant high-volume keywords and addressed common search queries related to Groupon discounts, deals, and policies.
Landing Page Copy for Kohl's
For Kohl’s, I researched and presented a comprehensive overview of ways to save, including Kohl’s Cash, sales, the rewards program, and store credit card perks. I explained the retailer’s return, exchange, and refund policies. Additionally, I provided contact information for customer service.
My content was written to be easy for shoppers to scan and understand, while also targeting high search volume keywords and addressing search queries related to Kohl’s coupons, their loyalty program, and policies.
Landing Page Copy for Mixed Retailers (Petco, GNC, Michaels, Temu, Walgreens, Walgreens Photo)
For this set of retailers, I curated a collection of copy that highlighted seasonal promotions such as summer, graduation, and Valentine’s Day sales, along with unique savings opportunities.
WORK WITH A HIGHLY SKILLED CONTENT WRITER
My goal is to use my skills in content writing and digital marketing to create engaging content that draws readers in and encourages them to make sales. I have developed my writing skills through my experience as a marketing content writer, language instructor, and linguist.
Send me an email or message me on LinkedIn to learn more about how I can add value to your company.